What really makes a business successful?

If you’ve been following me long enough, then you know that when I first started my business, after I thought I was in for a huge, successful launch my first month in business, I brought in just $75 a month for my first few months of being in business. Years later, my monthly revenues are on average above the industry average for coaches, and I had up to 38 clients the month before I recently went on maternity leave.

I have spent a great deal of time really trying to determine what I did to get here. What had I done to become a successful entrepreneur when 90% of new businesses fail?

One thing that I’ve realized with my business coaching clients is that an individual first has to have a great product or service that people definitely want to purchase. More often than you think, the biggest challenge for clients can come when they realize that what they believe is a great product or service actually is not something that their target market would purchase. Another commonality for successful businesses is the ability to market and sell that great product or service. Sometimes an individual has a great product or service but has no idea how to get it in the hands of those people who might invest in that product or service.

In addition to having a great offering and knowing how to get it into the hands of those who desire it, so that I can always be improving how I serve, mentor, and coach my business clients, I’ve spent a lot of time exploring what other components are essential for a business to flourish. Here is what I came up with, especially when it comes to solopreneurs, who are, at least for now, the sole employees of their businesses.

In my experience, a successful solopreneur has to have:

  • a clearly defined target market, urgent need, and results;
  • the proper elements of a powerful business pitch;
  • a solid grasp on how to efficiently organize time and coordinate administrative tasks;
  • an understanding of business compliance;
  • the ability to package products and services well;
  • clear, unique sales proposition–what makes you stand apart from your competition;
  • effective marketing tools and strategy for consistent business growth;
  • firm understanding of foundational sales principles;
  • the ability to close sales;
  • “success mindset” that allows for pushing past fear and confidently taking risks;
  • and amazing customer service.

That seems like a lot, right?

But it’s all really feasible to integrate into your repertoire if you commit yourself to consistent professional development, training, reading, networking, and mentorship as you move forward in your business journey.

Last week, I wrote to you about a resource to help you develop personally, and this week, I want to let you know I also have a resource I’m launching in September for entrepreneurs looking to gain practical tools to move their businesses forward. It’s my Clarity – Cash Flow – Confidence Group Business Coaching Program, where you’ll get group coaching and one-on-one coaching to support you in moving forward towards your business goals over our 6 months of working together. In this program, you’ll receive “Challenges” every single call, twice a month, that will push you out of your comfort zone to build your business, as you receive tools associated with each critical piece of a successful business that I mentioned above.

If you’re interested in learning more about my CCC Group Business Coaching Program, starting in September 2018, and you’re wondering if you might be a good fit for this program, feel free to sign up for a 15-minute chat with me here so I can learn more about your business and for us to see if you might be a good fit for this program. The first 3 people to register will receive a highly discounted price, so definitely take action soon by emailing me back or setting up a 15-minute chat with me if you’re interested. You can also learn more about the program by clicking here. Due to the interactive nature of this program, seats are limited to the first 8 registrants until our next cohort opens up for registration.

Also feel free to email me if you have any questions about this program or about Daphne Valcin Coaching at daphne@daphnevalcin.com.

And as always, feel free to share this blog post with family and friends who might benefit from this post as well.

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